Kerala is one of the fastest growing tourism destinations in India. Branded as “God’s Own Country”, the state attracts visitors from around the world who come to see its dynamic culture, rich history, immersive art scene and progressive literary-scape.
Tourism Roadshows – Taking the wonders of Kerala to the world
In an effort to build on the successes of the state government in many foreign markets, the Kerala Tourism Board organized a series of roadshows across three major cities of the United States of America.
The roadshows were held between October 21 to 24 in New York, Chicago and Los Angeles. This schedule was planned in a bid to cover all major US geographic markets and make it easy for all relevant tourism industry professionals to come in and get oriented with “God’s Own Country”.
Easy Tours of India Inc. was the only US based travel company to have been invited to participate at the Kerala Tourism Roadshows. Easy Tours was represented at all the roadshows by our Marketing Director Mr. Pierce Haney.
The United States represents the fourth largest market for tourism to Kerala, surpassed only by the United Kingdom, France and Germany. In 2011 and 2012, 55,741 and 57,807 tourists originating from the USA visited Kerala respectively.
The Roadshow included a detailed presentation and conference session for participants highlighting the many tourism attractions in Kerala. Also on hand were a large number of representatives of the Kerala Tourism Board, local DMCs as well as service providers of the state for networking opportunities with leading US tourism industry players. The Delegation at the roadshows was led by the Minister for Tourism, Kerala, Shri A.P. Anil Kumar.
Speaking at the occasion of the roadshows the Tourism Secretary, Mr. Suman Billa said, “Americans are one of the top global travelers today and therefore it makes sense for Kerala to make inroads into the vast market offered by the United States of America”.
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