Kerala is one of the fastest growing tourism destinations in India. Branded as “God’s Own Country”, the state attracts visitors from around the world who come to see its dynamic culture, rich history, immersive art scene and progressive literary-scape
In an effort to build on the successes of the state government in many foreign markets, the Kerala Tourism Board organized a series of roadshows across three major cities of the United States of America.
The roadshows were held between October 21 to 24 in New York, Chicago and Los Angeles. This schedule was planned in a bid to cover all major US geographic markets and make it easy for all relevant tourism industry professionals to come in and get oriented with “God’s Own Country”.
Easy Tours of India Inc. was the only US based travel company to have been invited to participate at the Kerala Tourism Roadshows. Easy Tours was represented at all the roadshows by our Marketing Director Mr. Pierce Haney.
The United States represents the fourth largest market for tourism to Kerala, surpassed only by the United Kingdom, France and Germany. In 2011 and 2012, 55,741 and 57,807 tourists originating from the USA visited Kerala respectively.