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Rajasthan to promote tourism around its salt lake Sambhar

Posted on Fri, 05/17/2013 - 10:32 by easytours

As part of a new initiative to attract more tourists to India’s largest state, the Rajasthan state government is planning to develop a number of sites and new tourist attractions. This includes the famous Sambhar Lake in the southern part of the state.

The announcement was made on the sidelines of the Great Indian Travel Bazaar (GITB), the flagship travel industry exposition being organized here jointly by the Ministry of Tourism, Department of Tourism (Rajasthan) and Federation of Indian Chamber of Commerce and Industry (FICCI).

Speaking at the occasion, Mr. Rakesh Srivastava, Rajasthan Principal Secretary (Tourism) said, “The Sambhar Lake is the largest inland salt lake in the country. The state government is taking steps to restore basic tourist infrastructure to promote it as a unique destination”.

Mr. Srivastava said that in the short run the state government would focus on the restoration of British-era infrastructure including heritage buildings, the Salt Museum, Circuit House and rail tracks. Over the course of the next few years, other public sector corporations such as Hindustan Salts and India Tourism Development Corporation (ITDC) will create further tourism infrastructure opportunities and ensure their promotion to key tourist audience segments.

He emphasized that the state government is also mulling over the creation of new tourist circuits such as Jaipur-Sambhar-Ajmer that would increase the flow of tourists to the state as well as to its mega hubs such as Jaipur.

Parchin Kari – Agra’s labor of love

Posted on Wed, 05/15/2013 - 09:53 by easytours

Agra is considered the heartland of North India’s tourist circuit. The city is home to a set of matchless monuments including the Taj Mahal. Any visit to Agra is incomplete without a signature souvenir from the city which most experienced travelers agree would be a piece of art of Pietra Dura on white marble.

To say Agra specializes in marble works and the Pietra Dura decorative art form would be an understatement. The city is replete with master craftsmen who create a plethora of beautiful objects from the art form, ranging from table-tops, medallions, jewelry boxes, elephant statuettes as well as furniture.

Parchin Kari
Parchin Kari – An art form that is aesthetically pleasing and eternally enduring

Known locally as Parchin Kari, which literally translates to “inlay” or “driven in work”, Pietra Dura involves cutting up of stones or gems into different shapes and then assembling them together on a marble base (usually white or black marble for maximum visual effect) with a substrate. The final work, if done masterfully, can be extremely pleasing and the various pieces fuse together seamlessly to create a variety of shapes or visuals such as portraits, miniatures, design motifs and kaleidoscopes.

While Pietra Dura was invented in Ancient Rome, it became a mainstream art form in the early 16th century when it was patronized by the Catholic Church for “eternal portraits” due to the longevity of the medium. The art form was then brought to the court of the Mughals in the early part of the 17th century by European travelers where it reached a new pinnacle of glory.

‘Dildaar Dilli’ to be the capital’s tourism tagline

Posted on Wed, 05/08/2013 - 14:29 by easytours

Starting April 2013, the national capital of India has a new tourism tagline - Dildaar Dilli (Magnanimous Delhi).

The new tagline came about as a result of a competition that was held to give Delhi a new tagline to promote tourism. Over 12,000 entries were received in the competition and the winner was selected by a high level committee appointed jointly by the Delhi Government as well as Delhi Tourism. The announcement of the new tagline was made by Ms. Sheila Dikshit, Chief Minister (CM) of Delhi at a ceremony organized recently to mark the occasion.

Being the seat of Government for many centuries, Delhi has seen India transcend through many different eras, from the Mughal and the British to being the heart of the world’s largest democracy.

Dikshit said the city, loved by many since ages, had always accepted everyone as its own and that is Delhi’s signature quality. Speaking at the occasion, the CM said, “Delhi accepts everyone into its fold, every new arrival is family. This is the city’s greatness and its biggest identity”. The committee to finalize the tagline went through the thousands of entries for months to select the winner. Other names up for consideration in the finalist list were ‘Dilkash’ (Endearing), ‘Dilwaali’ (Heartwarming), ‘Damdaar’ (Powerful) and ‘Shandaar’ (Glorious) Dilli.

The Oberoi Delhi gets national award for best 5-star hotel

Posted on Tue, 04/16/2013 - 10:14 by easytours

The Oberoi group, one of India’s leading hotel and hospitality chains announced that its flagship property in the national capital, eponomously titled 'The Oberoi' has won the National Tourism Award in the Best Five Star Deluxe category.

The award was won in the presitigous “Best Five Star Deluxe Category” as part of the National Tourism Awards, which are considered the industry standard in India.

Oberoi Hotel Delhi

The National Tourism Award has been instituted by the Ministry of Tourism, Government of India and is the most coveted awards in the travel and tourism industry of the country. The awards are presented annually in various categories to high performers across the travel and tourism industry in India.

The award was presented by the President of India, Mr. Pranab Mukherjee. Speaking at the ocassion, Mr. Jay Rathore, New Delhi Vice President and General Manager of The Oberoi, stated "It is a matter of great privilege to receive the award from the President of India. The award reflects the hotel's commitment to quality and consistent dedication to guest satisfaction."

The Oberoi is not the first property in the group’s extensive high-end properties to win this most coveted accolade. Earlier, The Oberoi Rajvilas, Jaipur was awarded with the National Tourism Award in 2010 - 2011.

Easy Tours in the News

Posted on Mon, 04/01/2013 - 16:17 by easytours

Easy Tours of India was just featured in The Hindu, one of the most widely circulated English Language daily newspapers in India.

Given below is a copy of the article that was written by Shonali Muthalaly in the Reluctant Gourmet section.

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